Seth Godin on standing out

# TED ID 28번.

# TEDs of Week

# 디자인과 마케팅에 대한 이야기. 주목받을 수 있어야 한다!

... The thing that's going to decide what gets talked about, what gets done, what gets changed, what gets purchased, what gets built, is -- is it remarkable? And remarkable's a really cool word because we think it just means neat, but it also means -- worth making a remark about. And that is the essence of where idea diffusion is going. ...